Blog 10 CH 14

       Chapter 14 discusses managing corporate social responsibility globally. Corporate social responsibility can be defined as consideration of and response to issues beyond the narrow economic, technical and legal requirements of the firm to accomplish social benefits along with the traditional economic gains that the firm seeks.  Within the heart of corporate social responsibility lies the stakeholder. The stakeholder is any group or individual who can affect or is affected by the achievement of the organization's objectives. A key goal for CSR is global sustainability which is the ability "to meet the needs of the present without compromising the ability of future generations to meet their needs." It refers not only to a sustainable social and natural environment but sustainable capitalism as well.
      When it comes to stake holding there is primary and secondary stakeholder groups. Primary stake holding are constituents on which the firm relies for its continuous survival and prosperity. In contrast secondary stakeholder groups are defined as "those who influence or affect, or are influenced or affected by, the corporation, but they are not engaged in transactions with the corporation and are not essential for its survival. An example of a secondary stakeholder group are groups such as Environmental Groups they often take it upon themselves to promote pollution reduction technologies. Firms should be pursuing a triple bottom line, consisting of economic, social, and environmental performance that simultaneously satisfies the demands of all stakeholder groups. Alot goes into when you are trying to run a successful company overseas. On top of choosing successful expatriates you also must live up to a certain corporate social responsibility. There are numerous factors which go into making a company run smoothly overseas.